a strategic analysis of an organisation in the Transport industry.

Conduct a strategic analysis of an organisation in the Transport industry(UPS). Apply the tools we have covered in the subject so far to analyse an organisation working in a transport industry 1000 words

External analysis  : Macro-environmental and industry analysis.

Macro-environmental may consist of : 

  • Political 
  • Legal 
  • Environmental 
  • Technological 
  • Demographic 
  • Social- cultural 
  • Ethical 
  • Economical 

Industry analysis consist may  of:

–    Strengths

–    Weaknesses

–    Opportunities

–    Threats

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