a strategic analysis of an organisation in the Transport industry.

Conduct a strategic analysis of an organisation in the Transport industry(UPS). Apply the tools we have covered in the subject so far to analyse an organisation working in a transport industry 1000 words

External analysis  : Macro-environmental and industry analysis.

Macro-environmental may consist of : 

• Political 
• Legal 
• Environmental 
• Technological 
• Demographic 
• Social- cultural 
• Ethical 
• Economical 

Industry analysis consist may  of:

–    Strengths

–    Weaknesses

–    Opportunities

–    Threats