Activity 2: Scanning the Environments


Activity 2: Porter’s Industry Analysis (100 points)

For this activity, you must analyze General Electric (GE) using Porter’s approach to industry analysis. Obtain annual reports and financial reports from public sources as well as trade, business, and journal articles for information. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.  (A 4-page response is required.)

Part A 

Describe GE, what the company stands for (its slogan), what makes it unique, the direction of its market, its products, and the ways in which the company’s products and strategy are integrated. Include a bibliography of at least six (6) trade or journal sources that you use for your description and the analysis which follows. 

Part B 

Discuss Porter’s approach to industry analysis in relationship to GE using all six (6) forces.

Part C  

Provide one (1) suggestion for each of the following as it relates to the future of GE: what to watch closely (threats and weaknesses), what to assess for change (opportunities), and what to maintain and build upon (strengths). Then make one (1) recommendation for GE’s next strategic move.