The attached article provides a case study approach which highlights how businesses have integrated Big Data Analytics with their Business Intelligence to gain dominance within their respective industry. Search the UC Library and/or Google Scholar for a “Fortune 1000” company that has been successful in this integration. Discuss the company, its approach to big data analytics with business intelligence, what they are doing right, what they are doing wrong, and how they can improve to be more successful in the implementation and maintenance of big data analytics with business intelligence.
Integrated Understanding of Big Data, Big Data Analysis, and Business Intelligence: A Case Study of Logistics. Sustainability 2018, 10(10), 3778; https://doi.org/10.3390/su10103778 (attached)
• Be approximately 5 pages in length, not including the required cover page and reference page.
• Follow APA 6E guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
• Support your response with the readings from the course and at least 5 peer-reviewed articles or scholarly journals to support your positions, claims, and observations.
• Be clear with well-written, concise, using excellent grammar and style techniques.