Working in business management means taking on responsibility to lead your organization in a variety of situations. Part of that responsibility is understanding where an organization has been and where it’s going. In this course, you put yourself in the shoes of a manager and use resources to make decisions on where an organization is heading in respect to business needs, organizational structure, leadership strategies, and change management. Some of the information needed may be easy to locate, but other information may take time and effort to find. Some may even need assumptions based on research. These research and strategizing skills will be useful in your business management career.
Select a global company and learn about its history. It is better to pick a company that is public company since more information is available than on privately-held companies. This will prepare you for your Week 2 Analysis.
Review at least 3 companies from Business Source Complete SWOT Analyses.
Note: Some reports are more recent than others. It’s in your best interest to find a company with a recent (within 2 years) report.
Select 1 global company from Business Source Complete: SWOT Analyses to use for the next 5 weeks (this will sometimes be referred to as “your company”). Select a company that is written about and is in the news. You will find assignments harder to complete is you pick a company that does not have a lot of published information written about it.
Create a chart or outline that conveys the following information:
- Name of company
- Brief history of company
- At least 3 milestones from the company’s history
- 3 resources (in addition to Business Source Complete) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc.
- Define 1 new unique business opportunity the company can do to increase their competitive advantage.
- Identify a function of management that is needed for this opportunity.
- Include at least 3 citations and references; citations and references must match.