Some companies start with a traditional business model and modify their approach to build a strong e-commerce presence. Companies such as Walmart and Toys R Us were founded before the Internet was common; yet dominate their market space. That domination did not happen by accident. There are several key ingredients to developing an e-commerce site (bulleted below) and Walmart and Toys R Us have been very successful in e-commerce.
- Easy of navigate site
- Easy checkout
- Strong branding
- The site design matches the products offered
- Effective use of product photos
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For this work think about a recent purchase you or someone you know made online. Outline what was involved in the purchasing decision. Think of the company, have they built a strong e-commerce presence? What makes them successful? What makes you want to purchase products and services from them?