Project: You are starting a new company and want to ensure organizational success through operational efficiency and strategic vision. The plan for this project is to understand where there is a need in the market to create a new product/ service, understand the components that need to be addressed or factored when managing operational efficiencies (to include resource management), and present the work as though asking for approval to proceed with the project. Friday we will start the basic research and find an organization to create and market, Saturday the team will work on the paper, Sunday the paper will be finalized and the presentation will be completed.
Before the class leaves for the evening, your team must select an organization and create a one-page overview noting the following information:
Your task tonight is to determine where there is a gap in the market or area for a niche market can note:
- The market, the name of the company, why you feel as though there is a niche or area for you to succeed in the market.
- Research other companies in the same market and note why they aren’t providing the services you are offering and contrast them to the goods or services your company is going to offer.