final assignment



Family Clothing Stores (SIC code: 5651; equivalent NAICS code: 448140)

Industry Description1:
“5651 Family Clothing Stores”
Establishments primarily engaged in the retail sale of clothing, furnishings, and accessories for men, women, and children, without specializing in sales for an individual sex or age group.

▪ Family clothing stores-retail ▪ Jeans stores-retail
▪ Unisex clothing stores-retail

Project Tasks

Please analyze the external environment of the Retail Industry, specifically Family Clothing Stores, based on the following six segments: Demographic, Economic, Political/Legal, Socio- Cultural, Technological, and Global. You will need to search in  library and other reliable sources from the Internet for data, reports, and other resources as references of your project report.

We have already discussed those six segments of the Family Clothing Stores Industry in the learning module 9’s discussion board. You are encouraged to get hints from the discussion board, but please don’t simply copy and paste.

The outcome of your analysis is an essay with 6-8 pages (double-spaced, 12 pt “Times New Roman” font, 1-inch margins, excluding cover page, exhibits, and references) in “Word” or

1 5651 Clothing Stores OSHA website

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“PDF” format.The case analysis will be extremely helpful to your capstone case analysis in MGMT4309 (strategic management) class.

Guidelines and Requirements

  1. Read this whole document twice.
  2. Read the sample essay in the case project folder to get a rough idea about what to include and
    how to analyze. But keep in mind that you need to follow the length requirement specified in
    this document.
  3. Read the related book chapters AND the documents provided in the case project folder.
  4. Structure: Your essay should include the following components:
    1. Cover page;
    2. Executive summary (less than one page);
    3. Main body of analysis including the six segments. Read the structure guide in the
      project instructions. You need to follow that structure in your writing, but you can
      add more sections and details if you think necessary.
    4. Summary and integration (about one page)
    5. A reference list (with at least five entries).
  5. You need to do research on data and reports on the industry through UHV online library and the Internet. See the following section for details.
  6. Format: You need to follow APA writing style. APA Guide website
  7. Submission deadline: May 5, 2020 06:59 p.m. (No draft submission before the deadline
    required) through TurnItIn submission. Please submit your final paper a few days before the deadline so that you can have time to revise if the similarity rate is high. You can have multiple submissions but only your last attempt will be graded.

Some Important Data Sources

A. We need external data, reports, and other resources to make our analysis a quality work. offers more specific and proprietary research databases that are normally not publicly available:
OneSource Global Business Browser;

Business Source Complete;

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Business Insights: Global;

IBISWorld; Regional Business News; LexisNexis Academic

  1. Please find a sample industry analysis I downloaded and posted in the same folder as this
  2.,, and possibly can give you a lot of information,
    but you need to verify the sources, only academic sources or those from serious trading
    journals can be trusted.
  3. If you want to narrow down your data search, you can get resources from Most of resources from that site are reliable.

Detailed Instructions and Hints

1. Executive Summary Hints:

  1. Keep in mind that an executive summary is not an abstract. Many resources on how to write a good summary are available by searching on the Internet.
  2. Length suggestion: Half to one page (APA writing style)

2. Main body: General Environmental Analysis Hints:

  1. Read the readings in the case study folder. Also refer to the sample essay for some hints.
  2. The structure of your analysis for each segment should be:
    1. A few sentences detailing what the factors are, in each segment, that may have significant impact on our industry and related industries.
    2. For each segment, please follow this sequence to analyze: 1) use a few sentences briefly describing all the factors that you think critical; 2) for each factor use 1-2 paragraphs discussing general relationship between the factor and our focal industry (and related industries), the trend of the factor (e.g., increasing/decreasing, more/less important, etc.); and then the expected resulting changes in our focal industry.
    3. Please start your analysis on those factors using “the first factor in this segment is….”, “the second factor…” to make your analysis logical and organized.
  3. The unit of your analysis should be industry.



Hints for Demographic Segment:
You are expected to analyze the impact of demographic factors on our industry and related industries. You need to some historical (longitudinal) data to show the correlation and also estimate the future trend. Topics you may discuss include changes in population and demographic characters, and so on. Please read the provided articles for more guidance.

Hints for Economic Segment:
Topics you may discuss include the impact of economic development (and fluctuation) on the growth of our industry (directly and indirectly); please read the provided articles for more guidance.


globalization of the market (i.e., international trade); globalization of the production and outsourcing; and also localization and community engagement as anti-globalization advocate. Please read the provided articles for more guidance.

3. Summary Hints:

A. You should try to integrate the different segment together besides a good summarization.

  1. Offer some implications of your analysis.
  2. Length suggestion: one page (APA writing style).

4. References
Please follow APA format to list the references. Also you need to cite them properly in your text.


The general environment is composed of factors that can have dramatic effects on firm strategy. We divide the general environment into six segments: demographic, sociocultural, political/legal, technological, economic, and global. Here is a description of each segment. Some factors in each segment are also listed at the end for you to consider, although many of them may not be quite relevant to the industry in our case analysis.

Demographics are the most easily understood and quantifiable elements of the general environment. They are at the root of many changes in society. Demographics include elements such as the aging population, rising or declining affluence, changes in ethnic composition, geographic distribution of the population, and disparities in income level.

The Demographic Segment

The impact of a demographic trend, like all segments of the general environment, varies across industries. Rising levels of affluence in many developed countries bode well for brokerage services as well as for upscale pets and supplies. However, this trend may adversely affect fast-food restaurants because people can afford to dine at higher-priced restaurants. Fast-food restaurants depend on minimum-wage employees to operate efficiently, but the competition for labor intensifies as more attractive employment opportunities become prevalent, thus threatening the employment base for restaurants.

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