Answer each question precisely. Answers don’t have to be long. Answering in 2-3 sentences is good. Answers should be based on the article. Please DONT google.
1) What kind of institutional voids are there have existed in the e-commerce of Nigeria before Jumia?
How have Jumia addressed opportunities and challenges in those institutional voids?
2) compare and contrast the difference between the online retail model and the marketplace model?
3) How is the marketplace business model the solution to Jumia’s profitability issue that Jumia is facing? Or does it?