Marketers typically do their research to determine what will best appeal to consumers. Many brands are created with the results of this research in mind. Over the years many famous brands have been repositioned to reflect changes in customer preferences.

Topic: Product Brands

Using the Library for your research, provide several examples of brands that have recently repositioned themselves. Then explain how they accomplished this task and discuss:

  • Do you think they accomplished a successful repositioning strategy? Why?
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