MHA6080 WEEK 5 DISCUSSION AND PROJECT INSTRUCTIONS

During Week 5, we will explore the concept of assumed assumptions in the unique healthcare market. Likewise, strategy and tactics will be synthesized. Finally, we will review the characteristics of successful healthcare marketing initiatives on the basis of learned business strategies.

Your Learning Objectives for the Week:

  • Examine and apply business strategies necessary to define and grow a healthcare organization.
  • Summarize the characteristics of successful service and apply these characteristics to a marketing plan for a healthcare organization.
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