Placement Paper

Subject: Strat Mrkt: Research & Practice

The  Practical Connection Assignment for this class asks that you reflect on your experiences by responding to the following questions:

1) In what ways have you improved as a student/learner/writer/scientist/strategist?  What brought about those improvements?  Include mention of a course activity that contains specific experiences, readings, assignments, or discussions that supports your point.

2) In terms of the semester paper, what challenges might you face in completing the assignment?  How will you address/troubleshoot them?

3) What learning and skills would you identify as important take-aways from this course (that you have gained thus far OR anticipate to gain upon completion)?  How does what you have learned OR will learn to connect with your current job (Business Analyst)?  


  • Provide a 500-word minimum reflection.
  • Use of proper APA formatting and citations. Use TWO authored supporting evidence from outside resources.  These sources must be properly cited in APA format.  Use subject headers like Introduction & Conclusion.
  • Share a personal connection that identifies specific knowledge and Marketing theories from this course.
  • Demonstrate a connection to your current work environment. If you are not employed, demonstrate a connection to your desired work environment. 
  • Demonstrate a connection to your school in regards to brand management. 
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