Quiz

Marketers increasingly emphasize a two-tier, “Tiffany/Walmart” strategy. Many firms now offer different variations of the same basic offering to high-end and low-end segments. Gap’s Banana Republic chain sells blue jeans for $58, whereas Old Navy stores sell a slightly different version for $22.

What do you all think of this marketing strategy as it pertains to targeting different markets? Are you aware of other examples of this strategy in place? How does it – or would it – impact your purchasing decisions? (100 words )

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