Quiz (175 wods )

  1. Why is marketing research important to the development of a marketing strategy? (175 words)
  2. Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? (175 words)
  3. Provide an example of how geographical location can affect your selection of distribution channels. (175 words)
  4. Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.  (175 words)
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