Submit a 5 page paper (APA style) detailing the how Blockchain technology can be implemented to reduce ad fraud and cost while meeting consumers’ increasing expectation for excellent customer service?
- PDF attached
- “What Blockchain Could Mean for Marketing” https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing
- A Clearer Picture http://c2claritymedia.com/wp-content/uploads/accountability-transparency-in-media-today.pdf
- Competitive Info: Digital Ad Fraud To Hit $22B By 2020 http://www.insideradio.com/free/competitive-info-digital-ad-fraud-to-hit-b-by/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html
- Are You Ready to Meet Customer Expectations in 2018? http://fieldservicenews.com/ready-meet-customer-expectations-2018/