As you read this week’s material, consider and address the following:
- Considering the lessons of the “Big 3” from this week’s reading, why have retailing and wholesaling developed in different ways in different countries?
- Discuss the role of ambiance and atmosphere. How have the merchandising strategies of retailers evolved in the global environment?
- How do online and mobile environments affect both retailing and wholesaling?
Response #1: Hello everyone,
I hope this finds everyone doing well. In Germany, Walmart couldn’t achieve and control cost advantages and not being able German suppliers, distribution channels and employees like they have in other markets. Employees did not know how to speak German which was a big mistake alone as a social issue. I am not even sure why Walmart would even do that. In South Korea, Walmart did nearly the same thing. South Korea consumers found that the employees were unfriendly and that the housewives/women shoppers didn’t feel that Walmart had the food and drinks that Koreans liked. Walmart failed due to not gaining the advantage of the network over competitors as they could in other markets.
Carrefour tried in Japan and failed the store appearance and by bringing in French wine and items and Japan is not fond of high prices and are picky over their brands that do not meet their standards. Distributions systems are complex to outsiders and make it hard to track companies.
Tesco lacked inexperience in the global market and was a failure. Any company that wants to go globally needs to research by getting someone in charge of a group to get to know the culture, its society, and marketing means. By this, I mean to check out the competitors, distributions, pricing and the factors needed to be a successful business. Do planning, strategy and know the culture before doing anything.
I think that the online experience with any type of business has pros and cons. Both retailers and wholesalers use their webpages to sell items, check on their shipments by tracking numbers, any orders that customers have purchased and had consumers do reviews. There is usually no limit to the items that are purchased online at the website but as a retailer that may also have a brick and mortar may have limits because of the supply on hand.
Response #2: Hi all-
I’ll post this so you can all respond and help meet your minimum reply requirements.
It’s so clear the role globalization plays in our marketplace. There is certainly an element of our population that cares and pays attention to where the products they consume are manufactured (or grown). It’s January, I want a red pepper, well, it wasn’t grown in Michigan. Mexico? Good chance.
To all: Do consumers really care where the products are made/grown? Or are price and convenience bigger factors?