Strategic Marketing – Discussion

Q.  In these pages, Sally Hogshead talks about the innovation advantage and combining it with tactics to create a customized message. Pick a brand who you feel uses the innovative advantage, and showcase 2 examples of where they used a few tactics listed in the book to customize their message. 

– I have attached the pages below 

– Name of book – Fascinate, How To Make Your brand Impossible to Resist by Sally Hogshead 

Do discussion in about 200-250 words

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