SWOT analysis

The Role of the Customer in the Company’s Strategic Planning.   Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.  

SWOT analysis :  Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results. 

 Competitive Analysis:   Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.


· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.

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