Read the Samsung case study in your textbook. The case can be found on pages 392 – 394. Answer the four questions below. A total of 500 words are required for the assigned questions.
1. Do you think Samsung is assessing its corporate innovative activities? Explain based on our chapter material.
2. Using Table 13-1, how would you assess the (Entrepreneurial Intensity) at Samsung?
3. Which measurement tool from the chapter would you recommend that Samsung utilize, and why?
4. Earlier, we looked at Apple. Do you also see similar limitations of Apple at Samsung? Describe them.
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