Option #1: Analyzing Leadership Decisions

For this option, your final Portfolio Project is a thoughtful analysis of an ineffective or poor leadership decision. You may use a well-known leadership decision, such as the 2011 decision to split Netflix, which resulted in serious financial losses for the organization. Your project must include the following:

• Research a leadership decision that was ineffective or did not have the desired results.
• Describe the problem that may have precipitated the decision, as well as the apparent processes used by the leaders involved in the decision-making effort. Use terms from this course.
• Critique the processes they implemented, applying what you learned from this course.
• Recommend a different approach that could have been taken, using theories and methodologies from this course.
• Present a strong case for how your recommendations could have altered the decision made, leading to more effective results for the organization.
• Use theory from this course to support your evaluation, critique, and recommendations.

This assignment may be delivered in the form most suitable to your response. You can write a paper or create a slide presentation, website, or video. You could also try out a new tool such as Prezi or VoiceThread.

• If you choose a written format, your paper should be 10 pages in length.
• Cite a minimum of twelve scholarly sources to support your positions, claims, and observations, in addition to the textbook, ten of which should be academic, peer-reviewed sources. (You may not use the required and recommended readings for this course.)
• Format your project according to the CSU Global Writing Center (Links to an external site.) . You will find resources focused on helping you create your 

 

Prior to beginning work on this assignment,

Read

• Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing

Watch

• How to Use SWOT Analysis (Links to an external site.)
• The Five Competitive Forces That Shape Strategy (Links to an external site.)

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.

Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

+Describe the selected company and it’s brand. Include a brief history of the company.

+List the core products and services the company offers.

+Identify the key current competitors.

+Complete a SWOT Analysis

+Propose the product or service line you want to develop a marketing plan for.

+Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

+Describe the core product, extended product, and the product concept.

+Explain how you plan to achieve competitive differentiation through creating customer value in four areas: branding, packaging, support, and quality

 

The Marketing Plan: Product Identification and SWOT Analysis paper

• Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
• Must include a separate title page with the following:
  • Title of paper in bold font
    • Space should be between title and the rest of the information on the title page.
  • Student’s name
  • Name of institution (Ashford University)
  • Course name and number
  • Instructor’s name
  • Due date
• Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
• Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
• Must use at least one scholarly orcredible sources in addition to the course text.
  • The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • To assist you in completing the research required for this assignment, view this Ashford University Library Quick ‘n’ Dirty (Links to an external site.) tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.
• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.

 

 

Read the following two cases: Ethical Issues in Using the Internet in Research—1 PDF and Ethical Issues in Using the Internet in Research—2 PDF. Address the following:

• Identify three ethical issues that might arise in the conduct of the research present in the cases. For each, explain why it is an ethical issue and how it may pose a challenge in conducting the research.
• Select one of the issues you identified and describe how you would address this issue to comply with both legal and professional standards of practice.

Answer the following (3) questions.  Each question needs to be a minimum (3) paragraphs in length.  Each question must have (3) citations (1 from textbook provided and 2 from recent websites 2019/2020).  

Writing must be COLLEGE LEVEL, APA 7th Edition, proper citations, grammar, English etc.

  

Question #1

What are the differences between staffing in the private and public sectors?

Questions #2

How does mobility differ in organizations with innovative career paths?

Question #3

Do individuals making staffing decisions have an ethical responsibility to know the measurement issues? Why or why not?